The Basics Of CPC Bidding And Strategies For Google Ads

Google Ads bid strategy refers to the method that a user employs to determine the amount they are willing to pay for a specific ad placement or action on Google Ads. There are several bid strategies available, including manual CPC (cost-per-click), automatic CPC, CPM (cost-per-thousand impressions), and target CPA (cost-per-action). Each strategy has its own set of advantages and disadvantages, and the choice of strategy will depend on the specific goals and needs of the advertiser.

Difference between manual and automated bidding strategies

Manual CPC (cost-per-click) bidding and automatic CPC bidding are both options within the Google Ads platform, but they differ in how they determine the bid amount for an ad placement.

Manual CPC bidding requires the advertiser to manually set a maximum bid for each ad placement. This means that the advertiser is in control of how much they are willing to pay for each click on their ad. This option is best for advertisers who have a good understanding of their target audience and how much they are willing to pay for each click.

On the other hand, automatic CPC bidding uses machine learning algorithms to automatically adjust the bid amount for each ad placement based on factors such as competition, ad relevance, and expected click-through rate. This option is best for advertisers who want to maximize the performance of their campaigns but don’t want to spend as much time managing them.

Additionally, Automated bidding strategies are more advanced and can be used to reach specific targets such as CPA (cost per action) or ROAS (Return on Ad Spend) goals. The system will optimize the bids for you to reach the target, based on the historical performance data of your campaigns.

What is Manual CPC?

Manual CPC, or manual cost-per-click, is a bidding strategy within the Google Ads platform that allows advertisers to manually set a maximum bid for each ad placement. This means that the advertiser is in control of how much they are willing to pay for each click on their ad.

When using manual CPC bidding, the advertiser will set a maximum bid amount for each ad group or keyword. Google Ads will then use this bid amount as a reference when determining where to place the ad. The ad will be eligible to show when the bid amount is higher than the minimum bid required for the ad placement.

Manual CPC is best for advertisers who have a good understanding of their target audience and how much they are willing to pay for each click. This strategy is also best for advertisers who want to have more control over their campaigns and are willing to spend more time managing them.

It’s also useful when you want to test different bid amount and see how it affects the performance of your campaigns. Additionally, it’s good for advertisers who have specific goals, such as targeting specific keywords or geographic locations, and can adjust bids accordingly.

How to set up Manual CPC?

To set up manual CPC bidding in Google Ads, follow these steps:

1. Sign in to your Google Ads account and select the campaign or ad group you want to set manual CPC bidding for.
2. Click on the “Settings” tab and then click on “Bidding”
3. Select the “Manual CPC” option under the “Bid strategy” section.
4. Set a maximum bid for each ad group or keyword. You can set different bid amounts for different ad groups or keywords depending on their expected performance.
5. Click on “Save” to apply the changes.

It’s important to keep in mind that manual CPC bidding does not guarantee that your ad will be shown every time a user searches for the keywords you are targeting. The ad will be eligible to show when the bid amount is higher than the minimum bid required for the ad placement.

Additionally, you should regularly monitor your campaign performance and adjust your bid amount accordingly. Be prepared to make changes to your bids based on the performance of your campaigns, and always remember to keep an eye on your budgets, so you don’t overspend.

Also, you can use the “Keyword Planner” tool to get an idea of the typical bid range for your keywords and set your bids accordingly.

When to use Manual CPC?

Manual CPC, or manual cost-per-click, is a bidding strategy that is best used in certain situations. Here are a few examples of when manual CPC might be the best choice:

1. When you have a good understanding of your target audience: If you have a good understanding of your target audience and how much they are willing to pay for each click, manual CPC is a great option. You can set a maximum bid for each ad placement that reflects your target audience’s willingness to pay.
2. When you want more control over your campaigns: Manual CPC gives you more control over your campaigns than automatic CPC. You can set different bid amounts for different ad groups or keywords depending on their expected performance.
3. When you have specific goals: If you have specific goals, such as targeting specific keywords or geographic locations, manual CPC allows you to adjust bids accordingly.
4. When you want to test different bid amounts: Manual CPC is a good option if you want to test different bid amounts and see how they affect the performance of your campaigns.
5. When you have a limited budget: If you have a limited budget, manual CPC allows you to set a maximum bid that ensures you don’t overspend.

It’s important to note that manual CPC is not a one-size-fits-all solution and it may not be the best option for all advertisers. It’s a strategy that requires more attention and management compared to automated bidding. Additionally, you should regularly monitor your campaign performance and adjust your bid amount accordingly.

What is Enhanced CPC? How does it work?

Enhanced CPC (ECPC) is a bid strategy within the Google Ads platform that allows you to increase your chances of conversions while still staying within your budget. It is a form of automatic CPC bidding that uses machine learning algorithms to automatically adjust your bids based on the likelihood of a conversion.

When you enable Enhanced CPC, Google Ads will automatically adjust your bids for clicks that are more likely to convert. Google Ads will increase your bids when the system predicts a higher likelihood of conversion, and decrease them when the likelihood is lower. This can help you get more conversions while still staying within your budget.

The system will use the historical performance data of your campaigns and adjust the bids according to the likelihood of conversion. It will also take into account the device type, time of day, location, and other factors that can affect the likelihood of a conversion.

To enable Enhanced CPC on your campaigns, you will need to go to the campaign settings and select “Enhanced CPC” from the bid strategy drop-down menu. Once you turn on ECPC, you can set a target CPA (cost per action) which is the average amount you want to pay for a conversion. The system will optimize the bids to reach this target.

It’s important to note that ECPC is not a set-and-forget strategy, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed. It’s also recommended to have enough data on your campaigns, if you have a new campaign with little historical performance data, ECPC may not be the best option.

When to use Enhanced CPC?

Enhanced CPC (ECPC) is a bid strategy that can be useful in certain situations. Here are a few examples of when ECPC might be the best choice:

1. When you want to increase conversions: If your main goal is to increase conversions, ECPC can be a good option. It automatically increases bids for clicks that are more likely to convert, which can help you get more conversions while still staying within your budget.
2. When you have a limited budget: ECPC can be useful if you have a limited budget, as it allows you to set a target CPA (cost per action) which is the average amount you want to pay for a conversion. The system will optimize the bids to reach this target.
3. When you want to save time on bid management: ECPC is an automated bidding strategy, it will automatically adjust bids based on the likelihood of a conversion. This can save you time compared to manual CPC, where you have to adjust bids manually.
4. When you have enough historical data: ECPC uses the historical performance data of your campaigns to adjust the bids accordingly. If you have a new campaign with little historical performance data, ECPC may not be the best option.
5. When you want to optimize for CPA: ECPC allows you to set a target CPA, which is the average amount you want to pay for a conversion. The system will optimize the bids to reach this target, if your goal is to optimize for CPA, ECPC is a good option.

It’s important to note that ECPC is not a one-size-fits-all solution, and it may not be the best option for all advertisers. As with any bidding strategy, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed.

What is Target CPA?

Target CPA (cost per action) is a bidding strategy within the Google Ads platform that allows you to set a target cost per conversion, and the system will optimize your bids to reach this target.

When you enable Target CPA, you’ll set a target cost per conversion (CPA) that you want to achieve. Google Ads will then automatically adjust your bids in order to maximize the number of conversions while trying to stay within your target CPA. The system will use historical conversion data, ad performance, and other factors to adjust the bids to reach the target CPA.

The target CPA bidding strategy is designed to help you achieve a specific cost per conversion goal, it’s a good option if your main goal is to optimize for CPA and you’re willing to let the system adjust your bids.

To enable Target CPA on your campaigns, you will need to go to the campaign settings and select “Target CPA” from the bid strategy drop-down menu. Once you turn on Target CPA, you can set a target CPA and the system will optimize the bids to reach this target.

It’s important to note that Target CPA is an automated bidding strategy, and it may not be the best option for all advertisers. It works best when you have a sufficient amount of conversion data to optimize the bids, if you have a new campaign with little conversion data, Target CPA may not be the best option. Additionally, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed.

How to set up Target CPA?

To set up Target CPA bidding in Google Ads, follow these steps:

1. Sign in to your Google Ads account and select the campaign or ad group you want to set Target CPA bidding for.
2. Click on the “Settings” tab and then click on “Bidding”
3. Select the “Target CPA” option under the “Bid strategy” section.
4. Set a target CPA (cost per action) for your campaign or ad group. This is the average amount you want to pay for a conversion.
5. Click on “Save” to apply the changes.

It’s important to keep in mind that Target CPA bidding does not guarantee that your ad will be shown every time a user searches for the keywords you are targeting. The system will use historical conversion data, ad performance, and other factors to adjust the bids to reach the target CPA.

Additionally, you should regularly monitor your campaign performance and adjust your target CPA accordingly. Be prepared to make changes to your target CPA based on the performance of your campaigns, and always remember to keep an eye on your budgets, so you don’t overspend.

Also, you can use the “Forecast” tool to get an idea of the expected conversion rate and cost per conversion based on your target CPA. This will help you to determine if the target CPA you set is realistic and achievable.

When to use Target CPA?

Target CPA (cost per action) is a bidding strategy that is best used in certain situations. Here are a few examples of when Target CPA might be the best choice:

1. When you want to optimize for CPA: If your main goal is to optimize for CPA and you’re willing to let the system adjust your bids, Target CPA is a good option. It allows you to set a target cost per conversion, and the system will optimize your bids to reach this target.
2. When you have a sufficient amount of conversion data: Target CPA uses historical conversion data to adjust the bids. If you have a new campaign with little conversion data, Target CPA may not be the best option.
3. When you want to save time on bid management: Target CPA is an automated bidding strategy, it will automatically adjust bids based on the historical conversion data. This can save you time compared to manual CPC, where you have to adjust bids manually.
4. When you have a limited budget: Target CPA allows you to set a target CPA, which is the average amount you want to pay for a conversion. The system will optimize the bids to reach this target, if your goal is to optimize for CPA, Target CPA is a good option.
5. When you want to reach a specific cost per conversion: Target CPA is designed to help you achieve a specific cost per conversion goal, if you have a cost per conversion goal that you want to reach, Target CPA is a good option.

It’s important to note that Target CPA is not a one-size-fits-all solution, and it may not be the best option for all advertisers. As with any bidding strategy, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed. Additionally, it’s important to have enough conversion data to optimize the bids and make sure that the target CPA you set is realistic and achievable.

What is Target ROAS?

Target ROAS (Return on Ad Spend) is a bidding strategy within the Google Ads platform that allows you to set a target return on investment (ROI) for your ad spend. The system will then automatically adjust your bids to try to reach this target ROI.

When you enable Target ROAS, you’ll set a target return on investment (ROI) that you want to achieve. Google Ads will then automatically adjust your bids in order to maximize the revenue while trying to stay within your target ROAS. The system will use historical data on revenue, ad spend and other factors to adjust the bids to reach the target ROAS.

The target ROAS bidding strategy is designed to help you achieve a specific return on investment goal, it’s a good option if your main goal is to optimize for ROAS and you’re willing to let the system adjust your bids.

To enable Target ROAS on your campaigns, you will need to go to the campaign settings and select “Target ROAS” from the bid strategy drop-down menu. Once you turn on Target ROAS, you can set a target ROAS and the system will optimize the bids to reach this target.

It’s important to note that Target ROAS is an automated bidding strategy, and it may not be the best option for all advertisers. It works best when you have a sufficient amount of revenue and conversion data to optimize the bids, if you have a new campaign with little data, Target ROAS may not be the best option. Additionally, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed.

How calculate target ROAS?

To calculate your target ROAS, you will need to know two things: your desired profit margin and the revenue generated by an average conversion.

The formula for calculating target ROAS is: Target ROAS = (Desired Profit Margin / Average Revenue per Conversion) x 100

For example, if your desired profit margin is 20% and the average revenue per conversion is $100, your target ROAS would be: (0.20 / 100) x 100 = 20

This means that you want to make a 20% return on your ad spend for every $100 in revenue.

It’s important to keep in mind that your target ROAS should be based on your specific business goals and financial situation. If you have a lower profit margin, you may need to set a higher target ROAS to ensure you’re still making a profit. Similarly, if you have a higher profit margin, you may be able to set a lower target ROAS.

Additionally, you may want to adjust your target ROAS depending on the season, product or campaign. For example, during the holiday season, you may want to set a higher target ROAS to take advantage of the increased demand.

It’s also important to monitor your actual ROAS and adjust your target ROAS accordingly. Be prepared to make changes to your target ROAS based on the performance of your campaigns, and always remember to keep an eye on your budgets, so you don’t overspend.

When to use Target ROAS?

Target ROAS (return on ad spend) is a bidding strategy that is best used in certain situations. Here are a few examples of when Target ROAS might be the best choice:

1. When you want to optimize for ROAS: If your main goal is to optimize for ROAS and you’re willing to let the system adjust your bids, Target ROAS is a good option. It allows you to set a target return on investment, and the system will optimize your bids to reach this target.
2. When you have a sufficient amount of revenue and conversion data: Target ROAS uses historical data on revenue and ad spend to adjust the bids. If you have a new campaign with little data, Target ROAS may not be the best option.
3. When you want to save time on bid management: Target ROAS is an automated bidding strategy, it will automatically adjust bids based on the historical revenue and ad spend data. This can save you time compared to manual CPC, where you have to adjust bids manually.
4. When you have a specific return on investment goal: Target ROAS is designed to help you achieve a specific return on investment goal, if you have a ROAS goal that you want to reach, Target ROAS is a good option.
5. When you’re running campaigns with different products or services with different profit margins: Target ROAS allows you to set a specific ROAS for

What is Maximize Clicks?

Maximize Clicks is a bidding strategy within the Google Ads platform that automatically sets bids to help get the most clicks possible within your budget. When you select the Maximize Clicks strategy, Google Ads will automatically adjust your bids for each auction based on the likelihood that the ad will receive a click.

Google Ads will use historical data and machine learning algorithms to determine the optimal bid for each ad placement, to maximize the number of clicks within the budget. The system will also take into account factors such as the device type, time of day, location, and other factors that can affect the likelihood of a click.

The Maximize Clicks bid strategy is designed to help you get the most clicks as possible, it’s a good option if your main goal is to increase website traffic and you’re willing to let the system adjust your bids.

To enable Maximize Clicks on your campaigns, you will need to go to the campaign settings and select “Maximize Clicks” from the bid strategy drop-down menu. Once you turn on Maximize Clicks, the system will optimize the bids to get the most clicks as possible within the budget.

It’s important to note that Maximize Clicks is an automated bidding strategy, and it may not be the best option for all advertisers. It works best when you have a sufficient budget, if you have a limited budget, Maximize Clicks may not be the best option. Additionally, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed.

When to use Maximize Clicks?

Maximize Clicks is a bidding strategy that is best used in certain situations. Here are a few examples of when Maximize Clicks might be the best choice:

1. When your main goal is to increase website traffic: If your main goal is to increase website traffic, Maximize Clicks can be a good option. It automatically sets bids to help get the most clicks possible within your budget, which can help you drive more traffic to your website.
2. When you have a sufficient budget: Maximize Clicks is designed to get the most clicks as possible within your budget. If you have a limited budget, Maximize Clicks may not be the best option.
3. When you want to save time on bid management: Maximize Clicks is an automated bidding strategy, it will automatically adjust bids based on the likelihood of a click. This can save you time compared to manual CPC, where you have to adjust bids manually.
4. When you want to improve your brand visibility: Maximize Clicks will help you to get more clicks on your ad, and that means more people will see your brand.
5. When you’re running an awareness campaign: If you’re running an awareness campaign and your goal is to reach as many people as possible, Maximize Clicks is a good option.

It’s important to note that Maximize Clicks is not a one-size-fits-all solution, and it may not be the best option for all advertisers. As with any bidding strategy, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed. Additionally, it’s important to have enough budget to get the most clicks as possible, if you have a limited budget, Maximize Clicks may not be the best option.

What is Maximize Conversions bidding strategy?

Maximize Conversions is a bidding strategy within the Google Ads platform that automatically sets bids to help get the most conversions possible within your budget. When you select the Maximize Conversions strategy, Google Ads will automatically adjust your bids for each auction based on the likelihood that the ad will result in a conversion.

Google Ads will use historical data and machine learning algorithms to determine the optimal bid for each ad placement, to maximize the number of conversions within the budget. The system will also take into account factors such as the device type, time of day, location, and other factors that can affect the likelihood of a conversion.

The Maximize Conversions bid strategy is designed to help you get the most conversions as possible, it’s a good option if your main goal is to increase conversions and you’re willing to let the system adjust your bids.

To enable Maximize Conversions on your campaigns, you will need to go to the campaign settings and select “Maximize Conversions” from the bid strategy drop-down menu. Once you turn on Maximize Conversions, the system will optimize the bids to get the most conversions as possible within the budget.

It’s important to note that Maximize Conversions is an automated bidding strategy, and it may not be the best option for all advertisers. It works best when you have a sufficient amount of conversion data to optimize the bids, if you have a new campaign with little conversion data, Maximize Conversions may not be the best option. Additionally, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed.

How to set up Maximize Conversions?

To set up the Maximize Conversions bidding strategy in Google Ads, follow these steps:

1. Sign in to your Google Ads account and select the campaign or ad group you want to set Maximize Conversions bidding for.
2. Click on the “Settings” tab and then click on “Bidding”
3. Select the “Maximize Conversions” option under the “Bid strategy” section.
4. Set a budget for your campaign or ad group. This is the maximum amount you want to spend on the campaign or ad group.
5. Click on “Save” to apply the changes.

Once you’ve set up Maximize Conversions, the system will automatically adjust your bids to try to get the most conversions possible within your budget. It will use historical conversion data and other factors to determine the optimal bid for each ad placement.

It’s important to note that while maximizing conversions is the goal, it’s still important to monitor your campaigns performance, check the cost per conversion, and make adjustments as needed. Additionally, you may want to test different bid strategies to see which one works best for your specific campaign, Keep in mind that what works well for one campaign, may not work well for another.

When to use Maximize Conversions?

Maximize Conversions is a bidding strategy that is best used in certain situations. Here are a few examples of when Maximize Conversions might be the best choice:

1. When your main goal is to increase conversions: If your main goal is to increase conversions, Maximize Conversions can be a good option. It automatically sets bids to help get the most conversions possible within your budget, which can help you increase the number of conversions.
2. When you have a sufficient amount of conversion data: Maximize Conversions uses historical conversion data to adjust the bids. If you have a new campaign with little conversion data, Maximize Conversions may not be the best option.
3. When you want to save time on bid management: Maximize Conversions is an automated bidding strategy, it will automatically adjust bids based on the likelihood of a conversion. This can save you time compared to manual CPC, where you have to adjust bids manually.
4. When you want to optimize for conversions: If you want to optimize for conversions and you’re willing to let the system adjust your bids, Maximize Conversions is a good option.
5. When you want to improve your sales or leads: Maximize Conversions will help you to get more conversions on your ad, and that means more sales or leads for your business.

It’s important to note that Maximize Conversions is not a one-size-fits-all solution, and it may not be the best option for all advertisers. As with any bidding strategy, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed. Additionally, it’s important to have enough conversion data to optimize the bids, if you have a new campaign with little data, Maximize Conversions may not be the best option.

What is maximize conversion value?

Maximize Conversion Value is a bidding strategy within the Google Ads platform that automatically sets bids to help get the most total conversion value possible within your budget. With this strategy, Google Ads will optimize your bids to maximize the total value of your conversions, rather than just the number of conversions.

To set up Maximize Conversion Value, you will need to have conversion tracking set up for your website and assign a value to each conversion. This value can be based on the revenue generated by a sale, the value of a lead, or any other metric that you choose.

Once you’ve set up Maximize Conversion Value and assigned a value to each conversion, Google Ads will automatically adjust your bids to try to get the most total conversion value possible within your budget. It will use historical conversion data and other factors to determine the optimal bid for each ad placement.

It’s important to note that Maximize Conversion Value is an automated bidding strategy, and it may not be the best option for all advertisers. It works best when you have a sufficient amount of conversion data and value, if you have a new campaign with little data, Maximize Conversion Value may not be the best option. Additionally, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed.

What is target Impression Share?

Target Impression Share is a bidding strategy within the Google Ads platform that allows you to set a target percentage of impressions that you want your ad to receive. The system will then automatically adjust your bids in order to achieve this target impression share.

When you enable Target Impression Share, you’ll set a target percentage of impressions that you want your ad to receive. Google Ads will then automatically adjust your bids in order to reach this target impression share, the system will use historical data and other factors to adjust the bids to reach the target impression share.

The Target Impression Share bidding strategy is designed to help you achieve a specific impression share goal, it’s a good option if your main goal is to optimize for impression share and you’re willing to let the system adjust your bids.

To enable Target Impression Share on your campaigns, you will need to go to the campaign settings and select “Target Impression Share” from the bid strategy drop-down menu. Once you turn on Target Impression Share, you can set a target impression share and the system will optimize the bids to reach this target.

It’s important to note that Target Impression Share is an automated bidding strategy, and it may not be the best option for all advertisers. It works best when you have a sufficient amount of data to optimize the bids, if you have a new campaign with little data, Target Impression Share may not be the best option. Additionally, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed.

How to set up Target Impression Share?

To set up Target Impression Share in Google Ads, follow these steps:

1. Sign in to your Google Ads account and select the campaign or ad group you want to set Target Impression Share bidding for.
2. Click on the “Settings” tab and then click on “Bidding”
3. Select the “Target Impression Share” option under the “Bid strategy” section.
4. Enter the target impression share percentage that you want to achieve. This is the percentage of impressions that you want your ad to receive in relation to the total available impressions for your target audience.
5. Set a budget for your campaign or ad group. This is the maximum amount you want to spend on the campaign or ad group.
6. Click on “Save” to apply the changes.

Once you’ve set up Target Impression Share, the system will automatically adjust your bids to try to achieve your target impression share. It will use historical data and other factors to determine the optimal bid for each ad placement.

It’s important to note that while maximizing impression share is the goal, it’s still important to monitor your campaigns performance, check the cost per impression, and make adjustments as needed. Additionally, you may want to test different bid strategies to see which one works best for your specific campaign, Keep in mind that what works well for one campaign, may not work well for another.

When to use Target Impression Share?

Target Impression Share is a bidding strategy that is best used in certain situations. Here are a few examples of when Target Impression Share might be the best choice:

1. When your main goal is to increase ad visibility: If your main goal is to increase ad visibility and get your ads in front of as many people as possible, Target Impression Share can be a good option. It automatically sets bids to help achieve a specific impression share goal, which can help you increase the visibility of your ads.
2. When you want to optimize for impression share: If you want to optimize for impression share and you’re willing to let the system adjust your bids, Target Impression Share is a good option.
3. When you want to save time on bid management: Target Impression Share is an automated bidding strategy, it will automatically adjust bids based on the likelihood of getting an impression. This can save you time compared to manual CPC, where you have to adjust bids manually.
4. When you’re running an awareness campaign: If you’re running an awareness campaign and your goal is to reach as many people as possible, Target Impression Share is a good option.
5. When you have a sufficient amount of data: Target Impression Share uses historical data to adjust the bids. If you have a new campaign with little data, Target Impression Share may not be the best option.

It’s important to note that Target Impression Share is not a one-size-fits-all solution, and it may not be the best option for all advertisers. As with any bidding strategy, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed. Additionally, it’s important to have enough budget and data to optimize the bids, if you have a new campaign with little data, Target Impression Share may not be the best option.

What is portfolio bid strategy?

Portfolio bid strategy is a type of bidding strategy within the Google Ads platform that allows you to set bids across multiple campaigns or ad groups. With a portfolio bid strategy, you can manage multiple campaigns or ad groups as a single unit, and set bids across all of them at once.

Portfolio bid strategies are particularly useful for businesses that have multiple products or services that they are advertising for. Rather than managing bids for each product or service individually, a portfolio bid strategy allows you to set bids across multiple campaigns or ad groups at the same time.

There are several types of portfolio bid strategies available in Google Ads, such as Target CPA, Target ROAS, and Maximize Conversions.

To set up a portfolio bid strategy in Google Ads, you will need to go to the campaign settings and select “Portfolio bid strategy” from the bid strategy drop-down menu. Once you turn on a portfolio bid strategy, you can then select the campaigns or ad groups that you want to include in the portfolio, and set bids across all of them at once.

It’s important to note that portfolio bid strategy is an automated bidding strategy, and it may not be the best option for all advertisers. It works best when you have multiple campaigns or ad groups with similar goals and targets. Additionally, it’s recommended to monitor the performance of your campaigns regularly and make adjustments as needed.

How to set up a portfolio bid strategy?

To set up a portfolio bid strategy in Google Ads, follow these steps:

1. Sign in to your Google Ads account and go to the “Campaigns” tab.
2. Click on the “Bid Strategies” button in the top right corner of the page.
3. Select “New bid strategy” and choose “Portfolio bid strategy” from the list of options.
4. Name your portfolio bid strategy and choose the type of bid strategy you want to use (e.g. Target CPA, Target ROAS, Maximize Conversions)
5. Select the campaigns or ad groups that you want to include in the portfolio.
6. Set your target and budget.
7. Click on “Save” to apply the changes.

Once you’ve set up a portfolio bid strategy, you can then manage the bids across all of the selected campaigns or ad groups at once. You can also monitor the performance of the portfolio bid strategy and make adjustments as needed.

It’s important to note that when you set up a portfolio bid strategy, you are giving Google Ads control over the bids for the selected campaigns or ad groups. Be sure to check the performance regularly and adjust the bids as needed. Additionally, it’s important to have similar goals and targets for the campaigns or ad groups that you include in the portfolio, if you have different goals and targets, it’s better to manage them separately.